Seven Dials Covent Garden is a unique quarter of London whose star-shaped layout remains as constructed in the early 1690s. It was brought back to life largely through the dedication of the Seven Dials Trust, working in partnership with the local authorities and landowners for nearly forty years.

Mark is Director of IT at the Firmdale Hotel Group. Firmdale has the Covent Garden Hotel in Monmouth Street among its portfolio of well-known hotels in London and New York. Through Mark’s involvement and with the support of Tim Kemp, Group chairman, the Trust has received invaluable IT advice and support. Mark devised the Trust's QR codes for the People’s Plaques scheme.