Seven Dials Covent Garden is a unique quarter of London whose star-shaped layout remains as constructed in the early 1690s. It was brought back to life largely through the dedication of the Seven Dials Trust, working in partnership with the local authorities and landowners for nearly forty years.

The Trust's street name plates, installed in the summer of 2014, incorporate the Golden Hind symbol of the ancient parish of St Giles-in-the-Fields and feature the historic names of Seven Dials' streets. The project involved a great deal of attention to detail, walkabouts and a long ladder to measure each position before the signs could be ordered. They were manufactured...

This scheme celebrates the individuals, companies and institutions who have made a contribution to the area and, in some cases, nationally. Over 120 names have been identified and researched in detail by historian Steve Denford, author of The Streets of St Giles. Twenty-eight have been shortlisted by a group of local residents and businesses and trustees. The plaque design, by trustee Paul Draper, complements the Trust's new street name plates and other street furniture as part of the holistic approach to the public realm as set out in the Seven Dials Renaissance Study.

Street improvements have been a partnership - initially between the Trust, Camden and the Kleinwort Benson Property Fund (KBPF) and latterly with Shaftesbury PLC, the area's major freeholder. Improvements to date have been based on the template set out in the Seven Dials Renaissance Study, which is intended to set high standards for street improvements where London has lagged behind many European cities. The work in Monmouth Street, using multi-coloured dressed setts has influenced works throughout the West End and elsewhere.